Ngo, Hood, Martin, Painter, Smith & Zappavigna (2022: 147):
Kress and van Leeuwen’s system of SOCIAL DISTANCE (2006) relates to the constructed social relation between viewer and depicted person and is realised through shot size (e.g. close-up versus long shot). Painter et al. (2013) adapt this notion of relative distance to refer to the constructed social relation between depicted characters within images as PROXIMITY.
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To be clear, unacknowledged by the authors, the intellectual source of both Kress and van Leeuwen’s system of SOCIAL DISTANCE (2006) and the adaptation of their notion by Painter et al. (2013) as PROXIMITY is the work on proxemics by Edward T. Hall, published in 1963):
Edward T. Hall, the cultural anthropologist who coined the term in 1963, defined proxemics as "the interrelated observations and theories of humans' use of space as a specialised elaboration of culture". In his foundational work on proxemics, The Hidden Dimension, Hall emphasised the impact of proxemic behavior (the use of space) on interpersonal communication.
More specifically, both derive from the application of Edward T. Hall's proxemics to cinema. The work of Painter et al. (2013) derives from character proxemics, and the work of Kress and van Leeuwen derives from camera proxemics:
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